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This episode is sponsored by Matt Herbert

When you write an article about anything, trolls use the comments to attack. They feel frustrated - but haters are losers. It's not good to feed this aspect. It's more intelligent to be constructive. Paulo Coelho

Howdy folks, I’m in with a quick off the cuff episode today, but it’s one that’s been on my mind for a while – I interact with social media all the time – sometimes all day for a long period and sometimes I take holidays from it of up to 3 months at a time. Today I want to get some stuff off my chest on the subject, but I believe you will find it interesting and it should help a little with your productivity too.

Before I go into that though, in last week’s show I raised the topic of high-level thinking again and why it’s important to work on your self-analysis and list your weaknesses. Self-analysis can be useful a vey useful, nay essential, productivity tool, but only if it results in action. If you want to find out more about the subject please go back and check it out.

People are at the mercy of internet trolls who bring people who are excellent in their fields down to their level. They're diminishing someone's flame to make theirs brighter. David Haye

1 …on my list is Trolls. They are everywhere – Ignore them, mute or block them – it’s the only way.

In the words of Boy George You get the odd person [in social media] that will write something nasty and the trick is not to engage with them on any level.

Social media is driving the culture, it drives peoples minds literally. Aeriel Miranda

– and bots – there are so many bot accounts and they are getting harder to spot. They spread political or commercial or scam disinformation as such a level that you may not even know you are being manipulated.

The goal of social media is to turn customers into a volunteer marketing army. Jay Baer
They appear to have become so attached to their outrage that they are even more outraged that they won't be able to be outraged anymore. Barney Frank

Number 2 is Outrage porn - Similar to trolling - Don’t get pulled into this.

Don’t believe everything you read on the internet. Abraham Lincoln

Number 3 is Don’t believe everything you read on the internet. Verify when you can.

Curiosity pulls people into the scam. Frank Stallone

Similar to number 3 is 4 Look out for scams they are everywhere – CreatorU test hidden costs, data phishing, automatic signups. Obvious examples - Facebook, twitter, insta, tiktok - Christmas and \Halloween scams.

Distractions are everywhere. And with the always-on technologies of today, they take a heavy toll on productivity. One study found that office distractions eat an average 2.1 hours a day. Another study, published in October 2005, found that employees spent an average of 11 minutes on a project before being distracted. After an interruption it takes them 25 minutes to return to the original task, if they do at all. David Rock

Number 5 is Scheduling tweets – you don’t have to be online all the time. Use scheduling software like

We're comparing our behind-the-scenes with everybody else's highlight reel. Steven Furtick

Number 6 is that - what you see online from friends, or enemies, is the highlight reel of their life it is not reality. It is often just lies too, so beware of it! Don’t let it affect you. Don’t let it bring you down.

If you struggle to break up with your phone for even two minutes, maybe it’s time to take action and treat yourself to a digital detox. Even if it’s just one hour a day, it can make a world of difference to your well-being and sanity. Jennifer Liu

Number 7 – switch stuff off. Big observation Sitting in my bed in the morning doing social media I often feel like I’ve done a full shift before I get started on my actual day.

Mostly, I think people are fake. Well, what do you expect? The fake world we live in conspires to make us all fakes. Benjamin Alire Saenz

Number 8 is to ask you to be aware of fake followers – Don’t fall for it. Question it. Monitor pages that you are suspicious of. It’ll become clear who the bullshitters acre. If you are buying them – who are you trying to full. Same goes for fake downloads on YouTube or on podcasts.

I don't care how much money you have, free stuff is always a good thing. Queen Latifah

Number 9 on my list is a bit of a tip. I discovered recenty and I’ve not seen it anywhere so this is from me to you as a gift, that if you use the free Brave browser instead of google or the app all the youtube ads will be removed.

Finally number 10 is a tip for building a following – follow only those that reply, share, tweet or like similar accounts posts. Use a site like to monitor the movement of followers and identify – leeches

Truly interact when you can – don’t spend money on a guru – post at specific times. Coincide with peoples downtime worldwide. Post in the middle of the night using scheduling to catch insomniacs.

In next week’s show I’ll introduce another 3 toxic archetypes. I’ve done I think 2 or 3 shows on that topic and they are very popular. Christmas day.

In the mean time I’ll end with some words from Edward de Bono who said

There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

Now take control of your own destiny, keep on shootin’ and join me next time on FILM PRO PRODUCTIVITY AND SUCCESS!

  • The music you can hear right now is Adventures by A Himitsu and the exec producer this season is Christopher McPhillips from Artos Digital.

  • You can view the show notes for this episode on the official website

  • You can follow my personal account on Twitter and Instagram @fight_director or follow the show on Twitter @filmproprodpod or on Facebook @Filmproproductivity

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Season 9 Executive Producer: Christopher McPhillips from Artos Digital

2-time winners of 'Social Media Agency of the Year' at the Prestige Awards; Artos Digital specialise in marketing communications, coaching and personal branding. Owner Christopher McPhillips launched the business from his home in Bathgate and now works alongside his wife, Electra, for specialised event-management and fundraising. Enjoying a broad portfolio of clients over the years, ranging from established enterprises to start-up's - a good fit for Artos Digital given their adaptable and agile approach. Christopher and Electra have combined their talents for three significant clients this past year: Reconnect, a SCIO who run the Regal Theatre in Bathgate; Pro2 Wrestling in Ayr; and Puppet Animation Scotland in Edinburgh.

Thanks: A Himitsu Music: Adventures by A Himitsu

Commons — Attribution 3.0 Unported— CC BY 3.0

Music released by Argofox

Music provided by Audio Library –––


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