185 | WHY BUSY CREATIVES SHOULD STUDY WARREN BUFFETT
- 24 hours ago
- 8 min read
THIS EPISODE IS SPONSORED BY
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The difference between successful people and really successful people is that really successful people say no to almost everything. Warren Buffett
In UNFINISHED BUSINESS - WHY NOT FINISHING THINGS IS COSTING YOU MORE THAN YOU THINK, I looked into the idea that unfinished things keep pulling at our attention - they create mental noise, and over time they start training our behaviour.
You hesitate more, you commit less, and you stop trusting your own follow-through, not because you’re lazy, but because trying hard has started to feel like its just not worth it anymore, that effort doesn’t always lead anywhere - which is why so many creatives end up doing less and less as they experience and accumulate more and more difficulty as they get older.
So if you’re listening to that thinking, yep, that’s me, then go back and have a listen - it might give you direction on how to get back on track and overcome the fear of moving forward again.
This week I’m looking at Warren Buffett. He is an American investor and business man who’s been at the top of his game for decades. He runs Berkshire Hathaway, and he’s known for making a small number of big decisions, ignoring noise, and letting results compound over a very long time.
I’m looking at him because he’s spent decades operating inside systems that punish impulsive decisions and reward patience, clarity, and restraint.
And if you’re a creative trying to stay productive long-term, those are the exact skills you’re likely missing when things start sliding.
Buffett’s advantage isn’t hustle. It isn’t speed. It isn’t being “on” all the time.
It’s how little unnecessary effort he allows into his life.
He protects time. He avoids noise. He says no early. He doesn’t react to everything. He doesn’t swing at every pitch.
And that’s what this episode is about.
Six productivity lessons from Warren Buffett that have nothing to do with money, and everything to do with building a creative life that stays functional over years, not weeks.
Creatives can be oddly anti success. Not just anti money, but anti the whole concept of winning. Not because they hate progress, but because they hate the baggage that comes with it. The performative nonsense. The hustle signalling. The idea that if you care about outcomes you must be shallow, or selling out, or playing someone else’s game.
So I’m not here to sell you “success”. I’m here to talk about staying effective.
Because if you’re trying to make things for a living, or even just consistently, you need a way of working that holds up over years. Not a burst of motivation. Not a new app. Not a heroic week followed by a crash.
That’s why Buffett is useful. The world he works in doesn’t reward rushing around and reacting to everything. It rewards people who stay calm, think clearly, and don’t keep making stupid, avoidable mistakes.
And that’s exactly what kills creative momentum too. Not lack of talent. Not lack of ideas. Just slowly filling your life with bad yeses, messy commitments, and distractions you could have avoided.
This episode is going to be six lessons pulled from that approach. They’re not about money. They’re about protecting attention, saying no early, staying inside what you’re good at, and removing the failure modes that will wreck your output.
LESSON 1 - TIME IS THE ONLY NON-RENEWABLE RESOURCE
Lost time is never found again. Benjamin Franklin
Buffett treats time as the real currency. Not money. Not status. Time.
And when you look at his schedule, what’s striking is how little unnecessary effort he allows into his life. Long stretches of uninterrupted thinking. Very few meetings. Very little reactive communication. Almost no urgency that isn’t real.
Most people try to manage tasks. Buffett manages claims on his time.
And this is where we as creatives get crushed, because we let other people treat our time like it’s communal property. We stay reachable. We stay responsive. We stay on call. We mistake availability for professionalism.
If you don’t protect time, no tool or system will save you. You can have the best app on earth and still produce nothing meaningful if you never get a clean run at your work.
LESSON 2 - SAYING NO IS A PRODUCTIVITY SKILL
The essence of strategy is choosing what not to do. Michael Porter
Buffett’s line about saying no to almost everything is not arrogance. It’s mathematics.
Every yes consumes time. Every yes creates obligation. Every yes removes focus from something else.
And the dangerous part is that opportunity cost is invisible. You don’t see the work you didn’t make. You don’t see the skill you didn’t develop. You don’t see the rest you didn’t get. You just feel vaguely behind, vaguely stretched, vaguely tired, and you assume that’s normal adulthood.
It isn’t.
Saying no early prevents exhaustion later. It keeps your calendar from becoming a bin fire. It keeps your best energy for your best work.
And if you struggle with this, don’t start by saying no to everything. Start by saying no to things that you already resent. That resentment is information. It’s your attention trying to tell you the truth.
LESSON 3 - STAY INSIDE YOUR CIRCLE OF COMPETENCE
“Risk comes from not knowing what you’re doing.” Warren Buffett.
Buffett avoids areas he doesn’t understand, even if other people are making money there.
This is a key bit for me as I personally find as a filmmaking creative that I need to know and perhaps take control of every single thing and unfortunately that involves staying on top of shit that other people would be far better at than I am.
Creatives are the worst for this because we get pulled into things. New platforms. New trends. New formats. New gear. New monetisation schemes. We feel behind and we try to catch up by doing everything at once.
That isn’t growth. It’s panic.
Depth compounds. Flailing doesn’t.
I’m not saying “never learn new things”. It’s saying “stop treating everything like it’s urgent”. Choose a lane long enough to get good. Build competence until your effort produces results instead of noise.
Because if you keep restarting, you keep resetting the compounding clock back to zero.
Never confuse motion with action. Benjamin Franklin
LESSON 4 - ACTIVITY IS NOT THE SAME AS PROGRESS
Buffett is comfortable doing nothing for long periods. He waits for clarity. He waits for alignment. He waits for a pitch that actually makes sense.
Most creatives can’t tolerate that kind of stillness. Stillness feels like falling behind. So we fill the space with activity. Emails. Admin. Tweaks. Research. Reorganising. Endless preparation.
And sometimes that is necessary, but a lot of the time it’s avoidance dressed up as productivity.
Busyness often hides uncertainty, not effectiveness.
If you’re always doing something, you might be hiding from a decision. A real decision. The one that would commit you to a path, expose you to judgement, and force you to finish.
Waiting, when it’s deliberate, is not laziness. It’s selection. It’s refusing to spend your life swinging at pitches you can’t hit.
LESSON 5 - CHARACTER IS A PRODUCTIVITY VARIABLE
Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don’t have the first, the other two will kill you. Warren Buffett
This matters because bad actors don’t just cost you money. They drain attention. They create friction. They force defensive work. They generate cleanup and reactions.
If you’ve ever worked with someone chaotic, manipulative, dishonest, or just relentlessly negative, you already know how this goes. You spend half your energy managing the person instead of doing the work. You start second-guessing yourself.
You over-document. You over-explain. You brace for impact.
That is a productivity problem.
And the solution is not better systems. The solution is better boundaries.
Sometimes the most productive thing you can do is stop working with someone. I can guarantee you that this one is true - Avoidance is often more productive than optimisation.
LESSON 6 - AVOID UNFORCED ERRORS
This is the Buffett idea that most people miss.
He doesn’t try to be brilliant every day. He tries to avoid obvious mistakes.
That’s the opposite of hustle culture. Hustle culture says push harder, do more, take more swings, prove yourself.
Buffett’s mindset is survivability. Remove failure modes. Stay in the game long enough for compounding to work.
And creatives need this badly because so many of our worst outcomes are self-inflicted. We say yes when we should have said no. We start projects with no plan for finishing. We keep toxic clients because we’re scared of the gap. We chase trends that don’t suit us and we let urgency into our calendar because we’re addicted to being needed. Those are unforced errors.
And the tragedy is that unforced errors feel normal. They feel like “just how it is”. But over a year, say, they can destroy your output. Over five years, they destroy your confidence. Over ten years, they destroy your career.
If you want sustainable productivity, stop looking for heroic effort and start removing the obvious ways you sabotage yourself.
What ties these six lessons together is simple.
None of them are about intensity, motivation, or discipline-as-performance. They’re about restraint. Patience. Selection. Long-term survivability.
Buffett’s productivity isn’t loud. It’s durable. And durable is what keeps you creating when other people burn out, give up, or simply drift away.
Now let me recap the six lessons in clean, recognisable lines.
LESSON 1 - TIME IS THE ONLY NON-RENEWABLE RESOURCE.
LESSON 2 - SAYING NO IS A PRODUCTIVITY SKILL.
LESSON 3 - STAY INSIDE YOUR CIRCLE OF COMPETENCE.
LESSON 4 - ACTIVITY IS NOT THE SAME AS PROGRESS.
LESSON 5 - CHARACTER IS A PRODUCTIVITY VARIABLE.
LESSON 6 - AVOID UNFORCED ERRORS.
Your call to action for this week.
I want you to create a no list. Not a to-do list. A no list.
Write down three things you are saying no to this week.
One commitment that isn’t worth the cost.
One person or client that drains your energy, even if you can’t cut them off yet, you can reduce exposure.
One other source of noise that you keep letting into your day.
Then take the time you just protected and use it for one uninterrupted block of real work. Put your phone away. Tabs closed. No background drama. Just the work.
That is Buffett productivity applied to a creative life.
I continue to appreciate you spending your time here with me, especially because time is one thing, along with your mental energy, that you don’t get back. And if this episode helped, please support the show. Subscribe, leave a review, and share it with one creative person you know who is drowning in busyness and calling it normal.
You can find all episodes and the full transcript of this episode only at filmproproductivity.com.
Next week I’ll be talking about oversharing. Why blurting out what you’re thinking, feeling, or planning too early doesn’t make you honest, it makes you exposed. If that sounds like you then tune in and I’ll see you there.
I’ll end today with a final quote from Warren Buffett who says “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Now, take control of your own destiny. Keep on shootin’ and join me next time on FILM PRO PRODUCTIVITY!

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